the home of everything eyebrows

Brows& is a brow brand with a healthy chip on its shoulder about bad brow products. We make salon-grade, pro-nutrient-packed eyebrow essentials - pencils, gels, tools and the odd cheeky extra - that are genuinely good for your brows and completely foolproof to use. Vegan, cruelty-free, and refreshingly un-serious.

Your brows frame your whole face, so they deserve products that actually deliver. That's all we make: everything eyebrows, done properly, with a wink. No 40-step routines, no jargon, no faff. Just brilliant brows and a bit of fun getting there.

brows by someone who's done a few thousand.

Meet Mel Maverley

Brows& was founded by Mel Maverley and if anyone's earned the right to make brow products, it's her.

Mel has spent years with her hands on the nation's eyebrows. In 2017 she opened The Brow Bar Boutique, a walk-in brow bar built on one idea: brilliant, bespoke brows for everyone, no appointment needed. Within 15 months it had grown from a single chair to salons across Cork, Midleton and Dungarvan, a team of twelve, and a wall of awards (*cough cough* Ireland's Most Stylish Brow Bar among them!) Her signature 10-step brow service, and one firm rule (you're only as good as your last brow) turned thousands of clients into lifelong browaholics.

But after all those brows, Mel kept hitting the same wall: the products she could buy off the shelf never lived up to the standard she held in the chair. If she wanted brow products good enough for her clients, she'd have to make them herself. So she did. Years of testing, tweaking and travelling to get every formula right, a journey we've documented (warts and all) across our socials. Brows& is the result and is everything Mel learned behind the chair, bottled.

there has to be a better way?!

Somewhere along the way, beauty got complicated... endless steps, confusing claims, products that promise the world and do very little. Mel's take was simpler: a brow product should tell you exactly what it does, do it brilliantly, and be a joy to use.

That's the whole philosophy behind Brows&. Real, salon-grade formulas, enriched with pro-nutrients like Pro-Vitamin B5, ginseng and biotin, that give a genuine payoff and are actually kind to your brows. Serious results, zero seriousness.

  • genuinely good stuff

    salon-grade formulas, pro-nutrients, made to be kind to your brows.

  • accessible, not exclusive

    pro results without the pro price tag, or the intimidation.

  • fun, not fussy

    cheeky by name, foolproof by nature.

  • confidence, on tap

    your brows, your rules. We just hand you the tools.

✓ Vegan & cruelty-free  ✓ Salon-grade formulas & Pro-nutrient enriched ✓ Created by an award-winning Irish brow expert  ✓ Vegan & cruelty-free  ✓ Salon-grade formulas & Pro-nutrient enriched ✓ Created by an award-winning Irish brow expert  ✓ Vegan & cruelty-free  ✓ Salon-grade formulas & Pro-nutrient enriched ✓ Created by an award-winning Irish brow expert